The holiday season in Puerto Vallarta is truly one of the most magical times of the year, filled with Mexican tradition and culture. Since 1921, during the first 12 days of December in Puerto Vallarta, traditional pilgrimages are made down the charming cobblestone streets of our city in honor of the Virgin of Guadalupe.
The Virgin of Guadalupe is a central figure in Mexican culture. According to legend, her image miraculously appeared on the cloak of an Aztec man, Juan Diego, on December 12, 1531, to restore his faith. And today, processions are made every year to Our Lady of Guadalupe Church in Puerto Vallarta in her honor.
Processions begin in the late afternoons, down Calle Juarez in downtown Puerto Vallarta, with participants singing as they make their way towards the church. Along the way, the street is lined with vendors selling typical Mexican street food and snacks like tamales, corn, atole, churros, fried bananas, tostadas, pozole, enchiladas, tacos and popcorn. There are also food stands set up in the Plaza de Armas to enjoy snacks and music.
If you are living in Puerto Vallarta and have never experienced the tradition of the Virgin of Guadalupe pilgrimages, you should certainly make the time to witness this beautiful and charming part of life in Mexico.
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