What do 150 people in Puerto Vallarta have in common with Cristiano Ronaldo, Lady Gaga, and Bill Gates?
They all took the Ice Bucket Challenge, a campaign that has lit social media on fire raising money and awareness for ALS research.
In addition to raising $11,828.00 pesos for Familiares y Amigos de Enfermos de la Neurona Motora AC, a Mexico City-based non-profit organization dedicated to finding a cure and control for Amyotrophic Lateral Sclerosis (ALS), Carlos Gerard Guzman, Puerto Vallarta's Director of Tourism, challenged the cities of Guadalajara (Mexico), Palm Springs (California) and Toronto (Canada) to accept the friendly south-of-the-border challenge to create a video and support the charitable efforts.
To be ecologically-minded, sea water was used for the project.
Gary Green (AndalesOnTheBay.com) and Tim Longpre (PVRPV) coordinated the event held on the world-famous Playa Los Muertos Pier. The Puerto Vallarta Fire Department provided volunteers. Sponsors included Cashola, Costa Imagine Visual Productions, Bajo Cero, Sky Video and the City of Puerto Vallarta.